34. The 'Todos tus libros' platform
My eye has been caught in the last few days by an initiative started in Spain to protect local bookshops. The idea is simple and can be extended to any other industries. It aims to address the short term cash problem that independent bookshops can have due to the fact that they are currently closed and therefore can’t generate revenues, whilst still needing to pay most of their bills, especially as government help is there theoretically in some cases, but can be harder or more complex to access than would be ideal. ‘Todos tus libros’, which means ‘All your books’ allows you to spend money now with your bookshop, which you can then redeem for any books later, once they are back open. This is a great idea. It seems obvious, like all great ideas. It could save many retailers (and other companies) during these difficult times, if they have the support of their communities. And consumers should really support it, unless we want to come back to a World of large chains and internet shopping ...