311. Form over substance, signs of our times

A few days ago I started a Youtube channel designed to offer Twitteretter to its thus far limited audience in a new format, video, cognisant of the fact that many do not read these days, and of the importance of trying to reach those, maybe even more than reading audiences. As I marketed the channel, something curious happened. Curious, but I think significant. I received many comments on the appearance and set up of the channel and suggestions as to how to enhance it, gadgets I should invest in to improve my lighting and delivery, additional elements I may consider for better visuals, etc. No comments, however, on the content which, in my mind, is what matters, maybe not in many other channels, but certainly on Twitteretter. This seems to be what we have come to, a society concerned only with the wrapping, not with the content, superficially surfing reality on a sensorial wave, without a rational rudder to keep us away from the rocks. I will focus on the content, to the horror of many

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Niccy said…
Good. I enjoy the content. And I like the written format. It allows the reader to engage with, and consider, in a way that video does not. A video doesn't get inside your head in quite the same way.

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