262. Are empty endeavours more financially successful than meaningful ones?

The question is prompted by watching, in disbelief, the quick success of business ideas which, at least to my mind, contribute little to our society or way of life. It’s hard to find deep meaning in rising stars like Tik Tok or Facebook, to name a couple. Their success appears fast and huge. Of course, success is not only measured in economic terms, impact and significance carry the day long term, but I may be in a minority these days in professing this iconoclastic view. Even in financial terms, there are larger successes by more meaningful businesses, but they are less public. Meaningless enterprise relies on publicising its success to feed its progress, the proverbial emperor’s new clothes. Plus, our system is not perfect. Meaningless or even harmful businesses will always succeed, but not in numbers. Cocaine trade has succeeded for decades by feeding the need of some for mindless escapism, in the same way as Tik Tok succeeds today by feeding the need of some for mindless narcissism 

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