298. XXI century utilitarianism

I have started producing a video channel, on YouTube, with Twitteretter posts, read by myself in English and subtitled in Spanish. This is a bit of an experiment. I am interested in whether this initiative will drive any views and following. My expectation is not many. I know that I would get many more should I start a channel on start up and running business, an area where I have significant expertise and where I have built a reputation over the years, but which I regard as much less interesting than Twitteretter. We seem to be more and more focused on consuming information for its practical usefulness, rather than its intrinsic interest. And in our utilitarian and consumeristic universe, usefulness is defined exclusively in economic terms. Alas, Twitteretter does not aspire to teach you how to make a living, but to get you to think about how to live a life. And for this, I fear, the audience is much smaller. Still, let’s not pre-empt the experiment, only running it will tell

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