324. Star Wars in business meetings

I had a business meeting today which mainly revolved around Star Wars, featuring my not very good Darth Vader impression and some espresso machine jokes. This may seem unusual, or even incredible, to you, especially if you are not involved in business or if you are, but have not properly understood it. Business, you see, is part of life, for those involved in it. It does not exist to serve money, an inert object which needs no servicing, but rather to serve people, its participants. If you understand this, and many don’t, you then also understand it must be fun and not taken overly seriously. A willing, cooperating, organised group of highly prepared, motivated humans, can achieve a lot. The real trick is to achieve it whilst, at the same time, enjoying it, contributing to creating a virtuous circle around willingness, cooperation and motivation, a self-feeding success. This obvious fact is often missed by those in business who, lacking the perspective of distance, miss its real purpose

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